09 NetBook with best time
United States the Chinese edition of TWICE (TWICE CHINA) reporter/Yuan Maofeng
Weight of the financial tsunami, weak consumer confidence, many vendors feel confused about the future.
Intel sales market China Mobile in China project director Zhang Tao believes that 2009 will usher in a more rapid growth of netbooks, is of major manufacturers with better timing.
Internet focus on consumer market
Because netbooks price advantage, coupled with its portability and low power consumption, now netbooks are moving in the notebook are unable to meet the specific consumption market of fast forward, which brings me to the NetBook a very broad sky.
Zhang Tao said, now NetBook comparison concentrated of is in consumption market above, and has has many manufacturers began for enterprise unique of application, started do some vertical of market, such as, Haier with insurance for cooperation, let marketing insurance of personnel to with Shang they of NetBook, such insurance salesman on does not need to was insurance personnel of information copy in paper above, back then registration, and directly with NetBook with they of information combination in together on can has, such on greatly upgrade has they of efficiency, also with insurance personnel of benefit has very close of contact. From this point, but also a NetBook has great flexibility, it may have developed some new markets.
And in the European market, due to the popularity of 3G, bundled NetBook very much used and telecommunications, its netbooks as terminal equipment, resulting in NetBook market developing very fast in Europe. "I think in 2009, our OEM manufacturers, are netbooks more changes in the consumer market, like Asus has recently launched the S101, very thin netbooks, above it will be a lot of changes in the consumer market, and I think vertical markets is also an opportunity. Therefore, even in the face of the financial tsunami that market environment, growth of netbooks will still be very fast. "Zhang Tao said.
Zhang Tao also revealed, Intel Atom Processor new products to be issued in 2009, on top of this new platform, NetBook performance will further increase, above the power consumption will be further reduced, combination of chip structures above will also be further improved.
Increase the intensity of cooperation with mobile phones and other non-IT vendors
Because the temptation to market has been a growing number of non-IT vendors, particularly those that mobile phone manufacturers, joined the NetBook this camp in 2009.
In response, Zhang Tao also confirms the view of the TWICECHINA consumer electronics business information, and admits there is a lot of mobile phone manufacturers in all levels of engagement with Intel, while he believes that mobile phone manufacturers to join, is a natural thing. In addition, is to do some mobile consumer electronics products, such as such as malata before DVD, the DVD player manufacturers, has now entered the NetBook industry chain.
Zhang Tao told reporter, in industry chain of combination aspects, Intel in very open of attitude, apart from with traditional PC manufacturers cooperation, Intel also will root many other area of manufacturing manufacturers, say electronic consumption class products of some supply chain for cooperation, because NetBook has is a territories Yu computer and digital consumption class Zhijian of a products, and for currently popular of cottage notebook, Zhang Tao think in 2009 years will continues to has large brand manufacturers launched NetBook, also will has small brand, or is other no brand of manufacturers launched NetBook, this two species phenomenon of exists, key of problem is not the products is cottage, and is products inside used of processor is function enough good, enough fast, power is enough low, quality is clearance? If it is able to meet these criteria, can bring a good experience to consumers, this notebook is the cottage good.
"In a bad economic situation following, anyway, businesses always have the option of two kinds, one is tightening, in accordance with the existing product line for sale; or in its competitors is not in the development of the following, it is able to market recovery, ready to develop new products, market recovery, it then has the opportunity. This depends on each company's own development plan, and on the length of a market to predict that it will select. This is why 2009 will be a lot of non-IT kind of OEM and ODM manufacturers have asked to join the Internet one of the reasons for the camps. "Zhang Tao said.
Zhang Tao, from lower prices, the more this, Intel consistently are on top performance, use the above, is equal to the ratio used to have a certain degree of increase, Atom processor will be no exception, so 2009 product of the year than in 2008 will definitely have more good in terms of performance improvement.
Try new channel platform
Because the Internet is a relatively unique consumer electronics products, therefore, in addition to the traditional areas of computer City IT channels such as, netbooks can also online shopping, television purchased principal new channels to find a trace of it.
Zhang Tao told reporters that in order to help downstream OEM manufacturers for better growth space, Intel has also set up different sales channels with different manufacturers. Apart from in such as Beijing of Dragon computer city, and Guangzhou of Pacific computer city, and Shanghai of hundred old meeting computer city, typical of IT sales channel inside for sales zhiwai, also will by like GOME, and suning this appliances chain channel for NetBook of sales, while, Intel also are attempts to some comparison novel of online shopping, as with Yu Taobao transactions platform for shopping, attempts to in TV above for shopping of channel for consumption,. "In this sales process, it may sell more than netbooks, also sell a wide range of computer products, this is helping our OEM manufacturers to do more in this market, more width. "Zhang Tao said.
