Shangzhen said extraordinary 2008, is shaking the (snow) (earthquake) a year, there are too many shocking and moving, this year China business what we recall?
1, Yan Zhao door incident under star endorsement
08 started very flowery, growing as the Yan Zhao door incident involving star endorsement by product manufacturers into a dilemma. Replace advertising, means that a lot of advertising had lost, not to withdraw, the brand has not? (Shangzhen said: this event is also make people aware of the power of Internet communication. ）
2, hengyuanxiang "advertisement"
In March, "12 animals version" of the "hengyuanxiang" hyper-creative advertisements started in media impact on consumers of memory. Then evolved into a war of words, public, the media questioning the sound four, and eventually cause the to be known as "residual brain ads", "the bad" ads stopped. (Shangzhen said: good advertising, consumers say count. ）
3, the "MSN patriotism" event
In April, MSN English site launched a boycott of the Olympic vote, immediately causing resentment of Internet users. The major forum against MSN's theme night there have been numerous. While in Tibet independence elements of trouble, the Olympic flame in a foreign country are frequently after the snatch event, MSN began a "patriotic hearts spread throughout China," a "red CHINA", for the MSN to complete "Atonement" course won praise. (Shangzhen said: if domestic IM software more perfect)
4 earthquake relief rooms, big love
May 12 Sichuan earthquake. All sectors of the country and in particular the business community for their enthusiastic contribution. Emerge during too much let us remember the story. Notably Wang Shi "ten dollars" and Wang Laoji contributions "100 million" has received the most attention. Vanke Chairman Wang Shi in his blog "contributions limited to $ 10" public criticism. At the same time China beverage industry giant cans of Wang Laoji to domestic single maximum contribution of 100 million Yuan, interpretation of the most worthy of establishing national spirit of the times, great people. This issue with the same period of Wang Shi "ten dollars" in stark contrast, becoming two is full of examples of contrasts in the earthquake relief. (Shangzhen said consumer sentiment consumer, a new marketing term? ）
5, video site 56.com shut
On June 5, was also issued in discussing the video sharing site who have access to television "Internet video licence" when well-known video site 56.com mysterious shut. This thing has a large background "Internet video licence" and related violations, thus 56 is not alone in the battle, this is actually a representation of the relevant departments for rectification of the industry. (Shangzhen said: development of an enterprise, the pool of Thunder step)
6, Beijing Olympic Games
Held August Olympic Games in Beijing, this is the PARTY of sports fans around the world, more enterprises in the world of business PARTY. Li Ka-shing's luxury box, Lenovo's sports marketing, and so on, left us with a lot of topics. (Shangzhen said Olympic Games marketing of Chinese enterprises still have a lot to learn)
7, Huiyuan
September 3, Coca-Cola's announced acquisition of Huiyuan Juice, set off a national discussion on loss of national brands. At present, the event is still in progress, the end result is uncertain. (Shangzhen said: don't know if Samsung if you want to sell, will also have this affair)
8, milk powder
Hospitals around the September report due to consumption of sanlu milk powder and baby cases suffering from stones. Event expanded rapidly, swept almost all of the dairy industry. After this event, the domestic dairy industry suffered. Seek national entrepreneurs assistance including later Niu gensheng, crying is an extension of this event. (Shangzhen said mix, is to change sooner or later)
9, Dongguan enterprises closed down tide
In October, one of the world's largest toy manufacturer Chun group in Dongguan, Guangdong, Cheung Muk Tau June toy factory and June brought toys factory also closed down. Since the beginning of the China enterprises closed down by the parties concerned. Incomplete statistics show that only Guangdong enterprises up to 7,148 3 quarter closed before. China's economy has started to test. (Shangzhen said Enterprise winter, freezing of employment. ）
10, CCTV exposure Baidu
CCTV on November 15 in the news 30 min exposure, with "tumor" after searches for keywords in Baidu, is at the top of the "China cancer network" of false advertising. CCTV reporters for doctor recommended the site to check the title of "purely fictitious". In the report and the next day, Baidu Beijing company salesman and even said, by means of PS help no medical license of medicines "muddle through". Baidu company is in a crisis of confidence, share prices tumbled. (Shangzhen said: regardless of this monopoly and rights relate only to the responsibility. ）
PS: there are a few things, such as the richest man he was caught, Asustek "framed door." But the world is just beginning, everything was only fog, perhaps time will explain to us. But one thing is for sure, these two events should be a warning for the enterprise, bearing in mind their shouldering social responsibility. (Today: the fall of the United States economy)
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