Recently, Google News in 2009 browser Chrome half-tone pre-installed on the PC, of course, from a strategic point of view this is certainly increase Chrome market share a brilliant idea, but implementation difficult. Situation of a single operating system is Microsoft, IE's market share exceeds the currently 70%, later also followed the old browser Mozilla Firefox, and since the release of Chrome market share amid falling root of the Chrome too simple at all. Internet users use everyday software is basically based on habit, after using used a product, judging from the user habits, are subject to the free use of, abandoned the previous use of the browser to use Chrome seems not so practical.
Google Chrome browser to the preinstalled PC problems are the following several points.
一、???????????? 功能
From the functional point of view, Chrome is far different from IE, Firefox and other browsers, although Chrome successive releases new version, but there is not much change from the nature of the application, only patched the BUG. Users are accustomed to using the pre-installed on new computers in the default browser. This is Microsoft's IE browser for a long time dominant reason in this area. But this is only in the initial stage of development would generate the browser, the current demands of Internet users are increasingly reflected, by Microsoft's old ways to push the browser may not work.
Second, competitor
As Google's main competitor, Microsoft will not sit idly by Chrome gradually eating away at IE's market share in IE on the development and promotion will intensify on inhibiting development of Chrome. Package install IE browser and operating system market share will shortly become the browser vendors of insurmountable divide.
Third, the PC vendor attitudes
Google on the PC manufacturer's idea, and not on what is the attitude of PC manufacturers, if preliminary results have been achieved will inevitably lead to other browser vendors to follow up. According to the IDC data, the third quarter of this year (Q3) global PC shipments were lower than earlier expected values. PC shipment growth will slow in the economic crisis, intervention if competitors do not know that Google Chrome can be pre-installed to shipments among the few into the PC, I'm afraid shares will not be too high.
Four, users use
Even if Google installed into the PC browser, its usage cannot be protected, of course, some users will use the Chrome browser, but optimistic estimates users rate no faster than the 30%.
You can see the Google Chrome browser pre-installed on your PC, this is a good idea, but implementation will have considerable market resistance, I believe that Google should increase the intensity of research and development on the application of Chrome. First products do step by step, to think again to promote the issue, or a half-tone product even if the PC is loaded on to the global, I am afraid that is not how many people will use. (Author: Ming he)
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